Marketing to women – Are you ready!!
Marketing to women is not a rocket science but it requires a lot of labour and spending so marketers should understand the significance of marketing to women as, women are the primary consumers and key...
View ArticleStimulate Loyalty – Power of networks, data and convergence
Tips for maximizing on evolutionary trends to stimulate loyalty. Most important lesson for managers is that loyalty schemes have a life cycle. Although they may be an effective sales strategy when...
View ArticleImpulse buying – Boosting your bottom-line
The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse....
View Article10 Simple Tips for Avoiding Marketing Mistakes in the Future
Marketing challenges are actually quite common among businesses of all sizes. In today's competitive business world, many small and mid-sized companies lose sight of the marketing practices that made...
View ArticleSix steps to improve customer retention
To succeed, customer retention must be a top-down, company-wide initiative. Truly committing to customer retention is hard work, because it affects virtually every aspect of your organization. But the...
View Article6 tips you need to know before choosing a marketing consultant
It probably goes without saying, but a face-to-face meeting which has a prospective consultant, advisor or marketing manager is a must. Relying only on recommendations from your most trusted friends...
View ArticleMoneymaking Customer Segmentation Tips
Moneymaking customer segmentation requires treating different segments differently. If different segments are treated the same, what is the point of having different segment Knowing why and how to...
View ArticleSix key questions to audit a loyalty program
Personally, I feel there is a significant difference between making more customers satisfied and making customers more satisfied. The best way of increase profits is in making several customer segments...
View ArticleSix elements that describe a profitable customer
The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is.
View Article15 Smart ways to retain your customers
Whether you are a start-up or an established business, you certainly have customers who pay you. However, how to retain customers is a worry for everyone. Competition is huge and if you are unable to...
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